Etrulia Troy Lee is the visionary behind Women Enlightened & Economically Empowered, LLC. She has a passion for helping women create an amazing, healthy, and fulfilled life. A life-long educator, entrepreneur, and experienced network marketer, she envisioned a business that would both educate and financially empower women simultaneously. Knowing the benefits that life coaching could accrue to an individual, she married that with a network marketing model so that women would have an easy and affordable way to not only improve their lives, but grow their assets. This is the foundation of WEEE.
The foundational program that helps women to transform their lives is the You Can Win! Success Academy, a systematic way for a woman to transform her life from top to bottom. This system helps women to get clarity on who they are, what they really want out of life, evaluate and eliminate everything that has been holding them back, and then create a powerful action plan for success.
Troy has always enjoyed working and creating opportunities for herself. When at age 14 she realized that all of her older 6 siblings had jobs, she negotiated her first job in a corner grocery store a mile away from her home. She saved to buy her first bike so she could make the commute easier. She has been continuously employed or self-employed since that time. She has held such varied positions as classroom teacher, financial services consultant, instructor at the USDA Graduate School, school principal, Education Division Superintendent, adjunct professor of nutrition, wellness coach, life coach, and workshop presenter.
Her entrepreneurial endeavors began at age 21 when she began to sell encyclopedias. She has owned several business including the Black Business & Professional Business Directory and Chamike Publishers, where she wrote and produced a series of reading books that contained an audio teaching component. She began her career as a network marketer in 2000 where she reached top leadership positions in the companies she represented.
A born-again believer in Jesus Christ, she has served in many ministry positions including Sunday school teacher, director of church social events, member church board of directors, director of children’s church, director Vacation Bible School, short-term missionary to Kenya, facilitator for the Master Life Discipleship Series, and vice president of the health ministry. One of her greatest joys was when she was given the assignment to create Shabach Christian Academy in 1998. She was the first administrator hired to open and grow the school which flourished under her leadership for seven years.
Troy completed her undergraduate work in education at Cabrini College in Radnor, Pa., and her Master’s Degree at University of Maryland in College Park, also in education. She completed her Ph.D. in holistic nutrition at Clayton College of Natural Health in Birmingham, Alabama. She is also a Certified Life Coach.
In addition to authoring a reading series for children, Troy has authored 5 additional books: Eat Yourself Slim & Never Diet Again, You Can Win!: How I Went From Low Income and Low Self Esteem to Confidence and Prosperity, Accelerate to Awesome: How to Get Clarity, Remove Distractions, and Achieve Your Goals Now, Power to Persist Prayer Journal, and Forgive and Be Free. She is a sought-after speaker and goes beyond motivating others; she help’s others spring into action immediately to create the life they desire.
Troy currently resides in Delaware, after residing in the D.C. Metro area for 40 years. She have been married for more than 4 decades to her husband and best friend, Arvid Lee. She and has two adult sons, Chay & Michael, one delightful daughter-in-law, Jenene, and two adorable grandsons Collin Anderson Lee born in 2014 and Jackson Ross Lee born in 2019.
She has many favorite “Troyisms,” but she can often be heard saying, “Life is not a dress rehearsal. We only get one chance. Create your best life now!”